About Us
Driven by Performance
identi is a performance marketing company which helps its partners acquire, engage and convert users through large-scale digital marketing campaigns.
We leverage unique technologies, proprietary data and vast expertise across all realms of internet marketing to come up with creative approaches that yield precise results.
Secret Sauce
Expertise
The devil is in the details
The best digital marketers have learned that the devil is in details. Starting from the peculiarities of ad network bidding to the latest research in behavioral economics - we seek all the knowledge we can find in order to achieve our goals.
Creativity
The more you use it, the more you have
You can't use up creativity. The more you use, the more you have. Years of experience (read: mistakes) enable us to come up with new and creative approaches to digital media that generate measurable results.
Technology
Software is eating the world
As Marc Andreessen famously said, “Software is eating the world”. Our advertising technology stack is a central element of our success, allowing us to move quicker and be more precise in the marketing decisions we make.
Data
Data is the new oil
At identi, data is both the cornerstone and the North Star. We leverage a large pool of customer profiles in order to target our communication more effectively, while hundreds of campaign data points are analysed meticulously in order to optimise the efficiency of the media spend.